Friday, September 24, 2004

Dave's Big Seminar Video Tip #2

Hi, folks!
Dave back again with another Big Seminar video tip of the week. And just think...no commercials! :-)

Copy? Right!

Hi, all! Back again with another Big Seminar preview call review, as we prepare for what will be the ultimate Internet Marketing seminar of 2004.

Thursday's teleseminar guest was none other than Carl Galletti, long time copyrighter, who has written for such notables as Jay Abraham and Gary Halbert. Carl, of course, spoke of the importance of solid copy, including powerful headlines (which, if you don't use properly to reel customers in, they can easily "fly off your hook"). Strssed upon was the fact that 80-90% of your efforts should be placed upon, indeed, perfecting that headline. Also talked about were subheads and bullets.

Carl is what I consider "old school" (which is, actually, a good thing!). By this I mean that while many of the current crop of Internet marketing "gurus" were still in Pampers, Carl was already thriving, having studied the masters of copyrighting such as John Caples and David Ogilvy.

From a personal standpoint, I owe Carl a bit of thanks. Indeed, before there even was a Big Seminar, Carl had developed his own annual Internet Marketing SuperConference. And Armand Morin, Randy Charach, and a few other Big Seminar speakers first cut their teeth at one of Carl's seminars.

It was through Carl's seminars that I was first exposed to Internet marketing seminars, and having Carl speak at the Big Seminar is a treat for all. I highly recommend taking this opportunity to sign for up for the Big Seminar and experience the knowledge of Carl Galletti for yourself!