Tuesday, October 12, 2004

Traffic stop

Tonight's call featured another guest appearance by John Reese, who I am looking forward to hearing once again at the upcoming Big Seminar in Los Angeles.

The topic was, once again, on testing and tracking...however...I wanted to comment on something that was brought up at the beginning of the call.

Once of John's clients had asked, "What kind of people attend the Big Seminar?" (The client didn't want to feel like a total newbie at the event, of course.) Indeed, as many as half the attendees are first-timers, which is a wonderful thing, because no matter what your skill level, you can be sure that there is probably another person just like you at the Big Seminar, and you are but one introduction away from a new relationship.

If you're new, you definitely want to "take it all in", but if you're a Big Seminar veteran, you're definitely there more for the contacts.

If you're even thinking about attending, you truly need to reserve your seat immediately. I will be leaving in nine days (to attend a day early), and this Thursday will most likely be my last post until the event (I hope to be able to blog in with an update). Don't say 'no' - find a way to say 'yes'. See you at the Big Seminar!